From 1st September 2005 all companies within the PAF Group will operate under
the Pancosma brand name. AXISS France SAS and P&A Marketing are retained within
the group as legal entities but will no longer be visible brands.
At the time of the management buy-out five years ago diversification was high
on our agenda. The creation of AXISS and P&A Marketing to operate alongside
Pancosma gave a clear signal, both internally and externally, of this objective.
This focus on diversification has proved highly effective; XTRACT has become a
leading brand among phytogenic products, B-TRAXIM organic trace minerals are being
promoted globally, SUCRAM is a world wide number one sweetener and the TEK range
of flavouring palatants goes from strength to strength.
In addition to product development, PROTINOV in Canada was purchased in 2004 and
our planned expansion into China is soon to be completed.
This ongoing success in product and business development has enabled us to capitalise
on our diversification strategy. The changes reflect this, with the focus on product
branding supported by rationalisation of the company structure. The Pancosma name,
with a worldwide reputation built up over many years, will be the single core
group brand with the marketing effort concentrating on strengthening and building
our product brands.
This is reflected in the company’s new logo, which reinforces the Pancosma name
and its relationship with the feed industry.
To support and promote these changes, Pancosma has designed a family of corporate
animals to give a distinctive recognition of Pancosma and its product brands.
A series of advertisement are appearing in all the major international feed magazines
over the next few months.
