Since the beginning of the year demand for XTRACT, Pancosmas plant extract
product, has increased by a phenomenal 150%! What has caused this to happen?
1st January 2006 will be a historical date for our industry. On this day all
antibiotics used for growth promoting purposes will be forbidden. Whether we like
it or not the decision is no longer open to debate and the feed industry will
have to adapt –
“New Rules demand New Ways”.
Becoming more aware of consumer attitudes and anticipating potential changes to
feed ingredient legislation Pancosma made a considerable investment in researching
safe and efficient alternatives to AGPs. As a result XTRACT was launched in 2000
and has already become one of
the leading products in its category.The strength of XTRACT is based on several
factors :
Open declaration of all active substances = TRANSPARENCY
Micro-encapsulated leading to high thermal stability = QUALITY
Well documented mode of action of all components = EFFICACY
Consistent trial results (over 80% positive in comparison to Antibiotic Growth
Promoters = CONFIDENCE
High return on investment for livestock producers = VALUE
Originally targeted at the EU market the demand for XTRACT is now just as high
in other global regions. Today the product is sold in more than 40 countries from
Chile to Japan, from USA to Australia. Almost one in two of the 25 worlds largest
feed compounders and premix companies (source Feed International 2004) use XTRACT
in some of their feed products. This figure reaches almost 60% for similar companies
with activities inside
the EU market.
The global popularity of XTRACT demonstrates that even when antibiotics are still
in common use its proven efficacy determines its choice. In turn the feed manufacturer
can supply, without hesitation, a safe and secure feeding programme to the livestock
producer.
