corporate animals are a hit!

As part of the recent launch of the new Pancosma corporate identity, a series of toy animals were introduced to add interest to the visual message.

Such was the impact of these wooden pop-up toys the company has been inundated with requests for them. According to Gavin Raper, Pancosma’s Director of Marketing, the visual concept of an “unhappy” animal becoming a “happy” animal seemed an amusing way of illustrating the benefits of Pancosma products.

However the company never expected such a demand from both distributors and feed industry customers for sets of the animals. Stocks were quickly exhausted and new orders were given to the supplier which completely swamped their production facilities! They asked what we are going to do with all these toys? Perhaps they sit on the customers desk or even get taken home for the children? From Pancosma’s point of view the company is just happy to spread the message wherever it goes!