Since the beginning of the year demand for XTRACT, Pancosma's plant extract product, has increased by a phenomenal 150 %! What has caused this to happen?
The 1st January 2006 will be a historical date for our industry. On this day all antibiotics used for growth promoting purposes will be forbidden. Whether we like it or not the decision is no longer open to debate and the feed industry will have to adapt. – "New Rules Demand New Ways".
Becoming more aware of consumer attitudes and anticipating potential changes to feed ingredient legislation Pancosma made a considerable investment in researching safe and efficient alternatives to AGPs. As a result XTRACT was launched in 2000 and has already become one of the leading products in its category.
The strength of XTRACT is based on several factors:
TRANSPARENCY = Open declaration of all active substances
QUALITY = Micro-encapsulated leading to high thermal stability
EFFICACY = Well documented mode of action of all components
CONFIDENCE = Consistent trial results (over 80 % positive incomparison to Antibiotic Growth Promoters)
VALUE = High return on investment for livestock producers
Originally targeted at the EU market the demand for XTRACT is now just as high in other global regions. Today the product is sold in more than 40 countries from Chile to Japan, from USA to Australia. Almost one in two of the 25 world's largest feed compounders and premix companies (source Feed International 2004) use XTRACT in some of their feed products. This figure reaches almost 60 % for similar companies with activities inside the EU market.
The global popularity of XTRACT demonstrates that even when antibiotics are still in common use its proven efficacy determines its choice. In turn the feed manufacturer can supply, without hesitation, a safe and secure feeding programme to the livestock producer.
