{"id":20966,"date":"2022-05-05T07:02:25","date_gmt":"2022-05-05T05:02:25","guid":{"rendered":"https:\/\/www.pancosma.com\/?p=20966"},"modified":"2022-12-10T20:17:51","modified_gmt":"2022-12-10T19:17:51","slug":"animal-welfare-why-it-is-a-top-priority-to-farmers","status":"publish","type":"post","link":"https:\/\/www.pancosma.com\/es\/animal-welfare-why-it-is-a-top-priority-to-farmers\/","title":{"rendered":"Animal welfare \u2013 why it is a top priority to farmers"},"content":{"rendered":"

When it comes to animal welfare consumers are most concerned about animal health according to recent studies, but so are farmers. The long-term success of farming relies on healthy animals.<\/p>\n

by Gwendolyn Jones, Product Manager Gut Agility Activators<\/p>\n

Caring for animals is at the heart of livestock farming<\/strong><\/h3>\n

The problem is people often have very different perceptions of what animal welfare means. Studies \u00a0have shown that this is influenced by the situation in question, the context of the animal, and personal characteristics.<\/p>\n

Most livestock farmers choose farming as a career because they care deeply about animals. On top of that, the farm\u2019s economic success depends on healthy animals. For those reasons, farmers in collaboration with their veterinarians and nutritionists take many measures to make sure their animals are happy, comfortable and above all healthy.<\/p>\n

Modern farms also employ AI assisted digital tools and sensors that pretty much allow them to monitor their animals 24\/7 very closely and individually on top of their daily routine check-ups.<\/p>\n

 <\/p>\n

Providing continuous feedback, based on real-time data, this enables the farmer to make better and more timely management decisions to address health needs and minimize health issues for his\/her animals in care.<\/p>\n

With accurate and real-time data at their fingertips, farmers can also be more selective with supplies and resources and as a result reduce emissions and environmental impact.<\/p>\n

What is driving consumer viewpoints and choices?<\/strong><\/h3>\n

A 2021 study by the International Food and Information Council on consumer viewpoints and purchasing behaviors regarding animal and plant protein revealed that despite capturing widespread interest, animal welfare and environmental sustainability are the least prioritized purchase drivers.<\/p>\n

What is driving purchasing decisions in consumers of protein is firstly taste, then price, followed by type of protein and healthfulness.<\/p>\n

When asked about the importance of food labels, top influences for animal protein decisions were \u201cno antibiotics\u201d (23%), \u201cnatural\u201d (23%) and \u201cno added hormones\u201d (22%). These labels ranked much higher compared to \u201cfree range\u201d (11%) or \u201ccage free\u201d (11%).<\/p>\n

In the UK a study carried out by Vigors\u00a0et al<\/em>\u00a0(2021) with a sample of members of the public representative of the UK population indicated that participants considered animal welfare to be most positive when both health issues are minimised and natural behaviours are promoted.<\/p>\n

However, animal health had the greatest effect on participants\u2019 judgements, explaining more of the variance in their assessments of animal welfare than any other factor. The researchers concluded that perspectives of animal welfare are more nuanced than previously thought, influenced by the context of the animal, the aspect of welfare in question and personal characteristics.<\/p>\n

Relevant articles<\/h3>\n

Happy or healthy? How members of the public prioritise farm animal health and natural behaviours,\u00a0<\/a><\/p>\n

Plant and Animal Protein Choices: Consumer Viewpoints and Purchasing Behaviors 2021, International Food Information Council, Survey January\u00a0 2021<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to animal welfare consumers are most concerned about animal health according to recent studies, but so are farmers. The long-term success of farming relies on healthy animals. by Gwendolyn Jones, Product Manager Gut Agility Activators Caring for animals is at the heart of livestock farming The problem is people often have very […]<\/p>\n","protected":false},"author":16,"featured_media":20967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3170,3179],"tags":[],"class_list":["post-20966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-other"],"acf":[],"yoast_head":"\nAnimal welfare \u2013 why it is a top priority to farmers - Pancosma<\/title>\n<meta name=\"description\" content=\"When it comes to animal welfare consumers are most concerned about animal health according to recent studies, but so are farmers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancosma.com\/animal-welfare-why-it-is-a-top-priority-to-farmers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animal welfare \u2013 why it is a top priority to farmers - 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